There’s an old saying in sales that if you know 5% more than your audience does, you’re an expert! The same is true when it comes to marketing oil-heated homes.

At the Partnership for Realty and Oilheat Success (PRO$), our mission is to help you obtain the knowledge you need to position yourself as an expert to your clients and use that knowledge to secure more listings of oil‑heated homes.

Here are five steps you can take to start you on the path of becoming an oilheat expert—and impressing your clients.

1. Browse the PRO$ website for the latest tips and insights into closing more sales of oil‑heated homes.
2. Schedule a 15‑minute PRO$ Presentation with one of our local experts. They’ll get you up to speed on what to do and what to know for your next oilheat listing.
3. Follow PRO$ on Facebook for regular updates and information you can use to market your oilheat listings.
4. Order free copies of PRO$ materials like the Real Estate Agent’s Guide to Selling Oil-Heated Homes and the Guide to Heating Oil Storage Tanks.
5. Make a list of the oilheat experts – heating oil companies, tank testing companies, etc. – in your area so that you will be ready with recommendations when your clients need them.